Supply chain management and marketing integration : enhancing customer lifetime value
Year of publication: |
2016
|
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Authors: | Madhani, Pankaj M. |
Published in: |
International journal of logistics systems and management. - Olney : Inderscience, ISSN 1742-7967, ZDB-ID 2178795-5. - Vol. 25.2016, 4, p. 441-473
|
Subject: | supply chain management | SCM | marketing interaction | collaboration | integration | customer lifetime value | CLV | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain |
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