Supply chain market orientation in new product development in the UK
Year of publication: |
2003
|
---|---|
Authors: | Redfern, Robert ; Davey, Caroline L. |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - MCB UP Ltd, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 7.2003, 1, p. 65-77
|
Publisher: |
MCB UP Ltd |
Subject: | Customer requirements | New product development | Textile industry | Supply chain | Market research | United Kingdom |
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