Supply chain resource orchestration in emerging markets : an empirical examination of product launch performance
Year of publication: |
2024
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Authors: | Jenkins, Matthew ; Munyon, Timothy ; Scott, Marc |
Published in: |
The international journal of logistics management. - Bradford : Emerald, ISSN 1758-6550, ZDB-ID 2069452-0. - Vol. 35.2024, 1, p. 83-111
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Subject: | Emerging markets | Middle-range theory | Product launch | Resource orchestration | Schwellenländer | Emerging economies | Lieferkette | Supply chain | Produktentwicklung | New product development | Ressourcenorientierter Ansatz | Resource-based view |
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