Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand
The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem to be considered as ancillary to marketing and communications activities. Relying on theoretical developments and empirical case studies, the authors propose a model, the "segmentation tree" model, for adopting a focused approach to SCM resulting in a SC strategy segmentation based on three drivers, namely product, brand and retail channel.
Year of publication: |
2008
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Authors: | Brun, Alessandro ; Castelli, Cecilia |
Published in: |
International Journal of Production Economics. - Elsevier, ISSN 0925-5273. - Vol. 116.2008, 2, p. 169-181
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Publisher: |
Elsevier |
Keywords: | Supply chain strategy Focused supply chain Fashion industry |
Saved in:
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