Supply Chain Strategy Selection : A Multi-Criteria Decision-Making Approach

Supply chain performance improvement initiatives strive to match supply and demand, thereby driving down costs simultaneously with improving customer satisfaction. However such initiatives require uncertainty within the supply chain to be reduced as much as feasible so as to facilitate a more predictable upstream demand. At times it is not possible to remove uncertainty from the supply chain due to the nature of product involved. Hence, specific supply chains are faced with the situation where they have to accept uncertainty but need to develop a strategy that enables them still to match supply and demand. Hence, this research works in this direction and identifies various supply chain strategies to match demand and supply efficiently and effectively. Research further explores lean, agile and leagile supply chain strategies, develops a conceptual framework for selection of a specific supply chain strategy and identifies determinants in selection of most suitable supply chain strategy