SUPPORT - Design Value: A Framework for Measurement - Proving design's return on investment has become something of an obsession for design managers. DMI's president, Thomas Lockwood, here suggests 10 categories in which the ROI of design can be measured, with examples and suggestions from many leading practitioners.
Year of publication: |
2007
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Authors: | Lockwood, Thomas |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 18.2007, 4, p. 90-97
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