Supporter loyalty : conceptualization, measurement, and outcomes
Walter Wymer and Sharyn Rundle-Thiele
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Wymer, Walter ; Rundle-Thiele, Sharyn |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 45.2016, 1, p. 172-191
|
| Subject: | supporter loyalty | donor loyalty | retention | bequest | volunteering | organization citizenship | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Ehrenamtliche Arbeit | Voluntary work | Kundenbindung | Customer retention | Erbe | Inheritance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764014564579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452022