Supporting new product or service introductions : location, marketing, and word of mouth
Year of publication: |
2014
|
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Authors: | Abedi, Vahideh Sadat ; Berman, Oded ; Krass, Dmitry |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 62.2014, 5, p. 994-1013
|
Subject: | facility location | marketing mix | distribution of a new product | new product diffusion | word of mouth dynamics | joint decision on location and marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Innovation | Betriebliche Standortwahl | Firm location choice | Innovationsdiffusion | Innovation diffusion |
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