Supporting retailers to exploit online settings for internationalization : the different role of trust and compensation
Year of publication: |
2010
|
---|---|
Authors: | Premazzi, Katia ; Castaldo, Sandro ; Grosso, Monica ; Hofacker, Charles |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 3, p. 229-240
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Informationsverhalten | Information behaviour | Beziehungsmarketing | Relationship marketing |
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