Surprise, anticipation, and sequence effects in the design of experiential services
Michael J. Dixon, Liana Victorino, Robert J. Kwortnik, Rohit Verma
| Year of publication: |
May 2017
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|---|---|
| Authors: | Dixon, Michael J. ; Victorino, Liana ; Kwortnik, Robert J. ; Verma, Rohit |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 26.2017, 5, p. 945-960
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| Subject: | service design | peak-end effect | surprise | anticipation | experience design | Erwartungsbildung | Expectation formation | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705505