Surrogate indicators and deception in advertising
Year of publication: |
1972
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Authors: | Cohen, Dorothy |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 3, p. 10-15
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Subject: | Werbungsbetrieb | Verbraucherschutz | Vereinigte Staaten |
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