Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Barbara B. Stern, Michael R. Solomon and Robert Stinerock
| Year of publication: |
1992
|
|---|---|
| Authors: | Stern, Barbara B. |
| Other Persons: | Solomon, Michael R. (contributor) ; Stinerock, Robert (contributor) |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 12.1992, 1, p. 78-96
|
| Subject: | Bankmarketing | Bank marketing | Finanzdienstleistung | Financial services | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001122060