Surveillance capitalism in the middle east retail sector
Year of publication: |
2022
|
---|---|
Authors: | Alharthi, Amal ; Cortese, Corinne ; Moerman, Lee ; Tanima, Farzana Aman |
Published in: |
Critical perspectives on accounting : an international journal for social and organizational accountability. - Amsterdam : Elsevier, ISSN 1045-2354, ZDB-ID 1022791-X. - Vol. 87.2022, p. 1-17
|
Subject: | Surveillance capitalism | Big data | Loyalty programs | Accountability | Accounting-based marketing practices | Einzelhandel | Retail trade | Mittlerer Osten | Middle East | Beziehungsmarketing | Relationship marketing | Kapitalismus | Capitalism | Kundenbindungsprogramm | Loyalty program | Big Data |
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