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Survey-Based Targeting Fine-Tu...
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Survey-Based Targeting Fine-Tunes Television Media Planning: A Case for Accuracy and Cost Efficiency
Year of publication:
2010
Authors:
Alexander Smith, J
;
Boyle, Brett A
;
Cannon, Hugh M
Published in:
Journal of advertising research
. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 4, p. 428-440
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Type of publication:
Article
Source:
OLC-SSG Economic Sciences
Persistent link: https://www.econbiz.de/10008818232
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