SURVEY METHODOLOGY - Consumer Surveys vs. Electronic Measures for Single-Sources Data - Can MRI data serve as a surrogate for Nielsen ratings to obtain single-source data? It appears not.
Year of publication: |
2002
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Authors: | Assael, Henry ; Poltrack, David F. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 42.2002, 5, p. 19-25
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