Survey of consumers responsiveness to small-scale producers marketing in the Northern Hungary Region
Year of publication: |
2019
|
---|---|
Authors: | Kiss, Konrád ; Koncz, Gábor ; Nagy-Demeter, Dóra ; Németh, Mercédesz ; Ruszkai, Csaba ; Varró, Bálint |
Published in: |
Theory, methodology, practice. - Miskolc : Univ., Faculty of Economics, ISSN 1589-3413, ZDB-ID 2409474-2. - Vol. 15.2019, 1, p. 25-34
|
Subject: | small producers | local products | food marketing | consumers’ behavior | primary survey | Ungarn | Hungary | Konsumentenverhalten | Consumer behaviour | Lebensmittelmarkt | Food market | KMU | SME | Kleinbauern | Smallholders | Marketing |
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