Survey of product managers in consumer packaged good industries : report of selected findings ; Northwestern University, Graduate School of Management
Alternative title: | Product managers in consumer packaged goods industries |
---|---|
Year of publication: |
1974
|
Authors: | Clewett, Richard M. ; Stasch, Stanley F. |
Publisher: |
Evanston/Ill. |
Subject: | Betriebsfertigung | Marktforschung | Verbrauchsgüter | Verpackung | Vereinigte Staaten |
-
The changing role of the product manager in consumer goods companies
Buell, Victor P., (1975)
-
Sprenger, Walter, (1963)
-
Market testing consumer products : a symposium
(1967)
- More ...
-
Die Position des Product Managers
Clewett, Richard M., (1979)
-
Shifting role of the Product manager
Clewett, Richard M., (1975)
-
Boyd, Harper W., (1958)
- More ...