Survival and social responsibility : themes for marketing education and management
Year of publication: |
1971
|
---|---|
Authors: | Gelb, Betsy D. ; Brien, Richard H. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 35.1971, 2, p. 3-9
|
Subject: | Betriebswirtschaftliche Ausbildung | Vereinigte Staaten |
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