Survival Determinants for Online Retailers
Year of publication: |
2009
|
---|---|
Authors: | Nikolaeva, Ralitza ; Kalwani, Manohar U ; Robinson, William T ; Sriram, S. |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 7.2009, 1
|
Publisher: |
De Gruyter |
Subject: | online retailing | order of entry | multi-channel distribution | firm survival | hazard rate models |
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