Surviving on the long tail : an empirical investigation of business model elements for mass customization
Year of publication: |
2020
|
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Authors: | Salvador, Fabrizio ; Piller, Frank T. ; Aggarwal, Shivom |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 53.2020, 4, p. 1-17
|
Subject: | Firm survival | Long tail business models | Market orientation | Mass customization | Product variety | Unternehmenserfolg | Firm performance | Geschäftsmodell | Business model | Mass Customization | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation |
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