Surviving patent expiration: strategies for marketing pharmaceutical products
Year of publication: |
1997
|
---|---|
Authors: | Agrawal, Madhu ; Thakkar, Nimish |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 6.1997, 5, p. 305-314
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing strategy | Patents | Pharmaceuticals |
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