Suspense and surprise in media product design : evidence from Twitch
Year of publication: |
2023
|
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Authors: | Simonov, Andrey ; Ursu, Raluca M. ; Zheng, Carolina |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 1-24
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Subject: | choice modeling | entertainment marketing | media consumption | platform design | preferences for information | product design | suspense and surprise | Theorie | Theory | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
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