Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Eunhee Emily Ko, Douglas Bowman
| Year of publication: |
2023
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|---|---|
| Authors: | Ko, Eunhee Emily ; Bowman, Douglas |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 4, p. 898-911
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| Subject: | Advertising | Amazon | Branding | Online reviews | Suspicious reviews | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.06.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451312