Sustainability by design : why firms and institutions do it
Year of publication: |
2019
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Authors: | Borders, Aberdeen Leila ; Lester, Deborah H. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 1, p. 1-6
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Subject: | Advocacy | brand | experiential | sales | sustainability | Nachhaltigkeit | Sustainability | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development |
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