Sustainability countenance in brand equity : a critical review and future research directions
Year of publication: |
2020
|
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Authors: | Ishaq, Muhammad Ishtiaq ; Di Maria, Eleonora |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 1, p. 15-34
|
Subject: | Brand Equity | Sustainability | Brand Management | Stakeholder Theory | Nachhaltigkeit | Markenführung | Brand management | Stakeholder | Markenimage | Brand image |
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