Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision
Year of publication: |
2013
|
---|---|
Authors: | Borland, Helen ; Lindgreen, Adam |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 117.2013, 1, p. 173-187
|
Publisher: |
Springer |
Subject: | Sustainability | Ecocentric business | Epistemology | Transitional | Transformational | Marketing strategy | Vision |
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