Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Year of publication: |
2022
|
---|---|
Authors: | Akrout, Houcine ; Guercini, Simone |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 2, p. 91-100
|
Subject: | digital communication | fashion and luxury | marketing | paradoxes | Sustainability | Luxusgüter | Luxury goods | Mode | Fashion | Nachhaltigkeit | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Welt | World |
-
Kong, Hyun Min, (2021)
-
Sustainable Luxury : An International Perspective
Henninger, Claudia E., (2022)
-
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron, (2023)
- More ...
-
Choosing high-equity cosmetic brands in bad macroeconomic conditions : evidence from panel data
Kaswengi, Joseph, (2020)
-
Affective trust in buyer-seller relationships : a two-dimensional scale
Akrout, Houcine, (2016)
-
New insights on trust in business-to-business relationships : a multi-perspective approach
Akrout, Houcine, (2019)
- More ...