SUSTAINABILITY & INNOVATION - Innovation From the Inside Out - Nurturing a new and lasting idea doesn't result from analyzing market data. Aspiring creators must act on what nonprofits already know: You get the best answers by burying yourself in the questions.
| Year of publication: |
2009
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|---|---|
| Authors: | Simanis, Erik ; Hart, Stuart |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 50.2009, 4, p. 77-86
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