SUSTAINABILITY + INNOVATION - Why Sustainability Is Now the Key Driver of Innovation - Sustainability is far more than corporate social responsibility. It's a road to innovation.
| Year of publication: |
2009
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|---|---|
| Authors: | Nidumolu, Ram ; Prahalad, C.K. ; Rangaswami, M.R. |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2009, p. 56-65
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