Sustainability marketing myopia : the lack of persuasiveness in sustainability communication
Year of publication: |
October 2015
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Authors: | Villarino, Javiera ; Font, Xavier |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 4, p. 326-335
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Subject: | Awards | content analysis | green online responsibility | tourism for tomorrow | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Tourismus | Tourism | Corporate Social Responsibility | Corporate social responsibility | Ökotourismus | Ecotourism | Kommunikation | Communication |
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