Sustainability nudges in the context of customer co-design for consumer electronics
Stephan Hankammer, Robin Kleer, Frank T. Piller
| Year of publication: |
2021
|
|---|---|
| Authors: | Hankammer, Stephan ; Kleer, Robin ; Piller, Frank T. |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 91.2021, 6, p. 897-933
|
| Subject: | Mass customization | Sustainability | Customer co-design | Consumer choice | Nudging | Product configurator | Konsumentenverhalten | Consumer behaviour | Mass Customization | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Datenschutz | Data protection |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11573-020-01020-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012617782