Sustainability outcomes in SMEs : a configurational view of the interplay of strategic orientations and environmental conditions
Year of publication: |
2024
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Authors: | Usman Khizar, Hafiz Muhammad ; Iqbal, Muhammad Jawad ; Murshed, Feisal ; Ahsan, Mujtaba |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 2, p. 534-552
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Subject: | entrepreneurial orientation | market orientation | sustainability orientation | competitive intensity | institutional support | sustainable entrepreneurship | triple bottomline | fsQCA | KMU | SME | Nachhaltige Entwicklung | Sustainable development | Strategisches Management | Strategic management | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Nachhaltigkeit | Sustainability | Umweltmanagement | Environmental management | Unternehmensgründung | Business start-up | Corporate Social Responsibility | Corporate social responsibility |
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