Sustainable Customer Experience : bridging theory and practice
Year of publication: |
2019
|
---|---|
Authors: | Signori, Paola ; Gozzo, Irene ; Flint, Daniel J. ; Milfeld, Tyler ; Nichols, Bridget Satinover |
Published in: |
The synergy of business theory and practice : advancing the practical application of scholarly research. - Cham : Palgrave Macmillan, ISBN 978-3-030-17522-1. - 2019, p. 131-174
|
Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Nachhaltige Entwicklung | Sustainable development | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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