Sustainable customer relationship management
Maria Ferrer-Estévez and Ricardo Chalmeta
| Year of publication: |
2023
|
|---|---|
| Authors: | Ferrer-Estévez, Maria ; Chalmeta, Ricardo |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 2, p. 244-262
|
| Subject: | Computer systems and software | Corporate social responsibility | Customer relations | Sustainability | Sustainable development | Corporate Social Responsibility | Nachhaltige Entwicklung | Nachhaltigkeit | Beziehungsmarketing | Relationship marketing | Australien | Australia |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2022-0266 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253353