Sustainable enterprise : a macromarketing approach
Mark Peterson
| Year of publication: |
2013
|
|---|---|
| Authors: | Peterson, Mark |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE |
| Subject: | Marketing--Social aspects. | Social responsibility of business. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 535 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4129-9868-0 ; 1-4129-9868-9 |
| Source: |
Persistent link: https://www.econbiz.de/10009676765