Sustainable Luxury Brands : Evidence from Research and Implications for Managers
Year of publication: |
2017
|
---|---|
Authors: | Amatulli, Cesare |
Other Persons: | Costabile, Michele (contributor) ; Guido, Gianluigi (contributor) ; De Angelis, Matteo (contributor) |
Publisher: |
London : Palgrave Macmillan |
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Nachhaltigkeit | Sustainability | Luxusgut | Markenpolitik |
Extent: | Online-Ressource (XV, 244 p. 4 illus, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-137-60159-9 ; 978-1-137-60158-2 |
Other identifiers: | 10.1057/978-1-137-60159-9 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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