Sustainable marketing and retailing : demystifying the emerging themes and future research directions
Vaibhav Sharma, Diptiman Banerji, Victor Saha
| Year of publication: |
2023
|
|---|---|
| Authors: | Sharma, Vaibhav ; Banerji, Diptiman ; Saha, Victor |
| Published in: |
Management and marketing for improved retail competitiveness and performance. - Hershey, PA : IGI Global, ISBN 978-1-6684-8574-3. - 2023, p. 45-66
|
| Subject: | Einzelhandel | Retail trade | Marketing | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-8574-3.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014366072