Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Year of publication: |
2011
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Authors: | Hunt, Shelby D. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 1, p. 7-20
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Subject: | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Wettbewerbsvorteil | Competitive advantage | Wirtschaftswachstum | Economic growth |
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