Sustainable marketing in e-commerce : strategies for environmental impact reduction
Year of publication: |
2023
|
---|---|
Authors: | Singha, Surjit ; Singha, Ranjit ; Rebeka, Sreethi P. ; Ruben, V. Muthu |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 444-464
|
Subject: | Electronic Commerce | E-commerce | Marketing | Nachhaltigkeit | Sustainability |
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