Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
Fainos Chokera, Mudzimba Edward, Mercy Dube, Delight Rufaro Hungwe
| Year of publication: |
2023
|
|---|---|
| Authors: | Chokera, Fainos ; Edward, Mudzimba ; Dube, Mercy ; Hungwe, Delight Rufaro |
| Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 117-143
|
| Subject: | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability | Schwellenländer | Emerging economies | Marketing | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0019-0.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414197