Sustainable Marketing Management : Grundlagen und Cases
Heribert Meffert, Peter Kenning, Manfred Kirchgeorg (Hrsg.) : unter Mitarbeit von Dr. Inga Wobker
| Year of publication: |
[2014]
|
|---|---|
| Other Persons: | Meffert, Heribert (ed.) ; Kenning, Peter (ed.) ; Kirchgeorg, Manfred (ed.) ; Wobker, Inga (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 467 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enthält 21 Beiträge |
| ISBN: | 3-658-02436-4 ; 978-3-658-02436-9 ; 978-3-658-02437-6 |
| Other identifiers: | 10.1007/978-3-658-02437-6 [DOI] |
| Classification: | Marketing ; Volkswirtschaftliche Ressourcen, Umweltökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006666