Sustainable marketing : managerial-ecological issues

Donald A. Fuller

By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more

MoreLess

Year of publication:	c1999 ; Online-Ausg.
Authors:	Fuller, Donald A.
Publisher:	Thousand Oaks, Calif : SAGE
Subject:	Nachhaltige Entwicklung \| Sustainable development \| Nachhaltigkeit \| Sustainability \| Marketing \| Umweltbezogenes Management

Online Resource

Check full text access |

More access options

sk.sagepub.com

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online Ressource (xi, 395 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more Includes bibliographical references and index
ISBN:	978-1-4522-2061-1 ; 978-1-4522-2061-1 ; 978-0-7619-1219-4 ; 978-0-7619-1219-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208177