Sustainable Marketing Practices : A Potential Strategy for Sustainable Development in Emerging Economies

Until recently, sustainability has been the key focus of an organization's CSR (Corporate Social Responsibility) department. But as the worldwide population struggles with the issues of increasing pollution, over population, depleting resources, increasing energy demands, loss of bio-diversity, various social threats and the wide-ranging impacts of climate change, the sustainability question is now a main global concern. Exploring ways in which our marketing practices can become more sustainable is an industry issue of key importance and one which all organisations, large and small, must attempt if they want to flourish in emerging economies. New organizations have proved that shifting towards more sustainable marketing practices can be a smart move for business in emerging economies