Sustainable markets : motivating factors, barriers, and remedies for mobilization of slow fashion
Year of publication: |
2015
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Authors: | Ertekin, Zeynep Ozdamar ; Atik, Deniz |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 1, p. 53-69
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Subject: | sustainability | slow fashion | fast fashion | barriers | motivating factors | macromarketing | Mode | Fashion | Textilhandel | Textile distribution | Motivation | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
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