Sustaining brand loyalty : The moderating role of green consumption values
Year of publication: |
2021
|
---|---|
Authors: | Rizomyliotis, Ioannis ; Poulis, Athanasios ; Konstantoulaki, Kleopatra ; Giovanis, Apostolos |
Published in: |
Business Strategy and the Environment. - Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 30.2021, 7 (15.04.), p. 3025-3039
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis, (2020)
-
Reassessing the influence of mental intangibility on consumer decision‑making
Rizomyliotis, Ioannis, (2017)
-
Rizomyliotis, Ioannis, (2021)
- More ...