Sustaining commitment in preferred buyer-supplier relationships : how to retain the 'customer of choice' status?
Year of publication: |
2024
|
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Authors: | Patrucco, Andrea S. ; Schoenherr, Tobias ; Moretto, Antonella |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier Science, ISSN 1873-7579, ZDB-ID 2020829-7. - Vol. 270.2024, Art.-No. 109165, p. 1-16
|
Subject: | Or phrases: supplier commitment | Preferred status | Buyer-supplier relationships | Structural equation modeling | Fuzzy set comparative qualitative analysis | Lieferantenmanagement | Supplier relationship management | Strukturgleichungsmodell | Structural equation model | Fuzzy-Set-Theorie | Fuzzy sets | Beziehungsmarketing | Relationship marketing | Präferenztheorie | Theory of preferences |
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