Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
Oskar Broberg, Marcus Gianneschi, Sverker Jonsson
| Year of publication: |
[2016] ; Första upplagan, första tryckningen
|
|---|---|
| Authors: | Broberg, Oskar ; Gianneschi, Marcus ; Jonsson, Sverker |
| Publisher: |
Stockholm : Dialogos förlag |
| Subject: | Werbung | Advertising | Werbeträger | Advertising media | Werbeplanung | Advertising planning | Markenführung | Brand management | Sponsoring | Sponsorship | Schweden | Sweden | 1975-2012 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 222 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | Swedish |
| ISBN: | 978-91-7504-297-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927077