Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? : using utility constant sums to predict SVOD subscriptions and SVOD account access
Year of publication: |
2020
|
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Authors: | Palomba, Anthony |
Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 22.2020, 3/4, p. 168-190
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Subject: | Streaming-Dienst | Streaming service | Abonnement | Subscription | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
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