Sweet or sweat, which should come first : how consumption sequences of vices and virtues influence enjoyment
Shaoguang Yang, Qian Xu, Liyin Jin
| Year of publication: |
2021
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|---|---|
| Authors: | Yang, Shaoguang ; Xu, Qian ; Jin, Liyin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 4, p. 1073-1087
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| Subject: | Enjoyment | Self-control conflicts | Sequence | Vice | Virtue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013191825