Sweetening the deal : the ingredients that drive consumer adoption of online grocery shopping
Year of publication: |
2020
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Authors: | Frank, Darius-Aurel ; Peschel, Anne Odile |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 8, p. 535-544
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Subject: | consumer behavior | innovation adoption | Online grocery shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce | Lebensmitteleinzelhandel | Food retailing |
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